Brain Activity

Twelve Oaks Mall

WSU Study: Gender-Specific Brain Activity, Math Anxiety Affect Consumer Habits

While many people are scrambling to wrap up their holiday shopping, research out of Wayne State shows that women and men are distinctively different when making purchase decisions, even at a preconscious level.

WWJ Newsradio 950–12/21/2011

These brain regions activated during tailored anti-smoking messages that correlate with the likelihood of quitting smoking months later. Photo courtesy of Nature.

Study Finds Brain Activation Pattern In Those Who Quit Smoking

People who demonstrated a stronger brain response to certain brain regions when receiving individually tailored smoking cessation messages were more likely to quit smoking four months later, a new University of Michigan study finds.