Brain Activity

WSU Study: Gender-Specific Brain Activity, Math Anxiety Affect Consumer HabitsWhile many people are scrambling to wrap up their holiday shopping, research out of Wayne State shows that women and men are distinctively different when making purchase decisions, even at a preconscious level.
Study Finds Brain Activation Pattern In Those Who Quit SmokingPeople who demonstrated a stronger brain response to certain brain regions when receiving individually tailored smoking cessation messages were more likely to quit smoking four months later, a new University of Michigan study finds.