CBS62logoNEW2013_blue_final_header_White wwj950-sm2011b 971-ticket-35smb 35h_CBSSportsRad_Detroit
LARRY DELISLE BREAKS SILENCE 25 YEARS AFTER DRIVING KIDS INTO DETROIT RIVER - READ MORE

Co-Creation

A General Motors employee works on the assembly line at Flint Engine Operations Friday, May 13, 2011. (Photo by Steve Fecht for General Motors)

PwC Study Finds Automakers Taking Design Ideas From Social Media

They’re calling it “co-creation” — automakers using the information gathered from customer engagement through social media to design their next generation of products.

WWJ Newsradio 950–05/22/2013