Co-Creation

A General Motors employee works on the assembly line at Flint Engine Operations Friday, May 13, 2011. (Photo by Steve Fecht for General Motors)

PwC Study Finds Automakers Taking Design Ideas From Social Media

They’re calling it “co-creation” — automakers using the information gathered from customer engagement through social media to design their next generation of products.

WWJ Newsradio 950–05/22/2013

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