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Dynamic Sound Generation

Faurecia exhaust

In The Spotlight: Faurecia Says, When It Comes To A Vehicle’s Image, What You See — And Hear — Is What You Get

With so many new-generation models rolling out of auto plants around the globe, consumers are finding it a bit tougher to make their own vehicles stand out in a highly diverse crowd of nameplates. While traditional thinking suggests that a car’s image relies on its overall look, feel and operation, Faurecia has recognized that the sound a vehicle makes and the materials it sports often are just as important.

WWJ Newsradio 950–09/11/2013