Generation Y

Deloitte: Gen Y's Embrace of Hybrids May be Auto Market's Tipping PointGeneration Y's strong affinity for hybrid vehicles could make it the "generation that leads us away from traditional gasoline-powered vehicles," reports Craig Giffi, vice chairman and automotive practice leader at Deloitte LLP, after seeing the results of Deloitte's annual survey of Gen Y consumers and what they want in an automobile.
Del Webb Research Shows Boomers Willing to Invest More in Green TechWhen it comes to putting their money where their mouths are, it's the Boomers who put green behind green and invest in eco-conscious technology from their homes to their automobiles
Michigan First CU Names 'Young & Free Spokester'Lathrup Village-based Michigan First Credit Union Wednesday announced the winner of its Young & Free Michigan Spokester contest, a search launched in an effort to find the best spokesperson to help lead the financial literacy charge with Generation Y.
U.S. Auto Industry Recovering, With Gen Y In The Driver's SeatWhen it comes to brand loyalty Generation Y will make automotive manufacturers work for it, from design all the way through the sale. Deloitte LLP's new survey, "Gaining Speed: Gen Y in the Driver's Seat," has uncovered a series of shifts in how this generation, which accounts for more than 20 percent of the population in the United States, views one of their most exciting shopping experiences.
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