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Mike Bernacchi

NASHVILLE, TN - APRIL 20: Mike Fisher #12 of the Nashville Predators collides with Valtteri Filppula #51 of the Detroit Red Wings in Game Five of the Western Conference Quarterfinals during the 2012 NHL Stanley Cup Playoffs at the Bridgestone Arena on April 20, 2012 in Nashville, Tennessee. (Photo by Frederick Breedon/Getty Images)

Fans May Not Be As Quick To Return To Hockey

University of Detroit-Mercy marketing professor Mike Bernacchi says the tentative NHL deal is more than just bringing revenue to the city of Detroit.

WWJ Newsradio 950–2013/01/06

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GM Won’t Buy Ad Spots For Next Year’s Super Bowl

First, they pull their advertising from Facebook, now the Super Bowl.

WWJ Newsradio 950–2012/05/18

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Many Watch Super Bowl Just For Commercials

Some people watch the Superbowl not just for football, but for the ads.

WWJ Newsradio 950–2011/02/06

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