Mike Bernacchi

MetLife Stadium, which will host Superbowl XLVIII next month, is seen on January 22, 2014 in East Rutherford, New Jersey. In what is being called the first ever 'cold weather superbowl,' the Denver Broncos and Seattle Seahawks will face off in front of over 80,000 fans on February 2. Cold weather welcome kits have been produced for fans that will include earmuffs, hats, mittens, hand warmers, lip balm, and tissues, among other items. After a snowstorm hit the New York region with a foot of snow earlier this week, the NFL and local authorities are doing everying possible to prepare for a snowstorm on the day of the game. (Photo by Andrew Burton/Getty Images)

Could A Super Bowl Monday Be In The Cards?

University of Detroit Mercy Marketing Professor Mike Bernacchi says changing the date could open up a can of worms:

WWJ Newsradio 950–01/26/2014

NASHVILLE, TN - APRIL 20: Mike Fisher #12 of the Nashville Predators collides with Valtteri Filppula #51 of the Detroit Red Wings in Game Five of the Western Conference Quarterfinals during the 2012 NHL Stanley Cup Playoffs at the Bridgestone Arena on April 20, 2012 in Nashville, Tennessee. (Photo by Frederick Breedon/Getty Images)

Fans May Not Be As Quick To Return To Hockey

University of Detroit-Mercy marketing professor Mike Bernacchi says the tentative NHL deal is more than just bringing revenue to the city of Detroit.

WWJ Newsradio 950–01/06/2013

Getty Images

GM Won’t Buy Ad Spots For Next Year’s Super Bowl

First, they pull their advertising from Facebook, now the Super Bowl.

WWJ Newsradio 950–05/18/2012


Many Watch Super Bowl Just For Commercials

Some people watch the Superbowl not just for football, but for the ads.

WWJ Newsradio 950–02/06/2011