FordDirect Survey Finds Consumers Prefer Dealers Who Engage in Online ConversationsA new survey from FordDirect, the online business of Ford Motor Co. and its dealers, shows that it's increasingly important for auto dealers to develop a strong outline presence.
Dealership Profits RisingA new report shows that car dealers are making some pretty good profits, and the money isn’t coming from selling new cars.
FordDirect Debuts New Online Video Services For Dealers At NADAFordDirect Friday announced the launch of DealerConnection Premier Advanced Inventory Service, which provides Ford and Lincoln dealers with new digital marketing tools such as customized video for an enhanced online consumer experience.

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