2013 ford escape  (Google)

FordDirect Survey Finds Consumers Prefer Dealers Who Engage in Online Conversations

A new survey from FordDirect, the online business of Ford Motor Co. and its dealers, shows that it’s increasingly important for auto dealers to develop a strong outline presence.

WWJ Newsradio 950–02/10/2013

cars for sale

Dealership Profits Rising

A new report shows that car dealers are making some pretty good profits, and the money isn’t coming from selling new cars.

WWJ Newsradio 950–07/05/2011


FordDirect Debuts New Online Video Services For Dealers At NADA

FordDirect Friday announced the launch of DealerConnection Premier Advanced Inventory Service, which provides Ford and Lincoln dealers with new digital marketing tools such as customized video for an enhanced online consumer experience.