When I first heard the cacophonous call for Daniel Snyder to change the name of his football team, I cringed. It felt like the sport we worshiped since childhood was under siege, crushed by the tide of groupthink.
SourcePath, a growing Metro Detroit provider of IT services to small businesses founded in 2001, announces it has changed its name to Motor City Technology to reflect its commitment to its clients and the future of where they do business.
Bingham Farms-based Outside Hub, an advertising platform and content producer reaching outdoor enthusiasts online, said Thursday it would change its name to Outdoor Hub. CEO David Farbman said the new name would better align with the outdoor industry.
Ann Arbor-based Genetics Squared, a company developing gene-based assays for the prediction of cancer recurrence, announced that it will change its corporate name to Everist Genomics and has appointed Prasad Sunkara as its new president and CEO, effective immediately. Its founder and former CEO will continue as CTO.