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NFL women

EAST RUTHERFORD, NJ - OCTOBER 28:  General view of atmosphere at The Jets Game Celebration the NFL Victoria's Secret PINK Collection at MetLife Stadium on October 28, 2012 in East Rutherford, New Jersey.  (Photo by Michael Loccisano/Getty Images for Victoria's Secret PINK)

‘Softer’ NFL Turns To Merchandising, Women To Expand Fan Base

“The Super Bowl’s female audience has more than doubled from only five years ago, and the last three Super Bowl broadcasts have set records for being the most-watched shows by female viewers.”

CBS Detroit–10/31/2013