FordDirect, the digital advertising joint venture of Ford Motor Co. and its dealers, rolls out a new online marketing system along with a survey that shows car buyers are using the web — especially the mobile web — more than ever to shop for vehicles.
Dodge and Paramount Pictures launched the campaign Friday, including TV advertising, print, digital ads and social media. The ads plug both the vehicle, being relased in dealerships later this month, and the upcoming film “Anchorman 2: The Legend Continues,” coming to theaters Dec. 20.
The microblogging site Twitter is opening an advertising office in downtown Detroit’s M@dison Building
Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids-based company specializing in Internet advertising networks and services, last week reported net income of $81,883 on revenue of $43.1 million in the second quarter ended June 30, compared to net income of $73,861 on revenue of $2.59 million a year earlier.