Survey Finds Mobile Web Growing As Car Buying ResourceFordDirect, the digital advertising joint venture of Ford Motor Co. and its dealers, rolls out a new online marketing system along with a survey that shows car buyers are using the web -- especially the mobile web -- more than ever to shop for vehicles.
Millennials Want Email Ads From Car Dealers, Shop Online FirstThe best way for automakers to reach car shoppers is email by a country mile. That's one of the main findings of FordDirect's Automotive Consumer Marketing Survey, released Tuesday.
FordDirect's New Video Showroom Makes Vehicle Inventory Search SocialFordDirect, a joint venture between Ford Motor Co. and its dealers, Sunday launched a new Web 2.0 platform, based on Sister Technologies' VSHOC and Publisher platform.

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