Online Car Shopping
FordDirect, the digital advertising joint venture of Ford Motor Co. and its dealers, rolls out a new online marketing system along with a survey that shows car buyers are using the web — especially the mobile web — more than ever to shop for vehicles.
The best way for automakers to reach car shoppers is email by a country mile. That’s one of the main findings of FordDirect’s Automotive Consumer Marketing Survey, released Tuesday.
FordDirect, a joint venture between Ford Motor Co. and its dealers, Sunday launched a new Web 2.0 platform, based on Sister Technologies’ VSHOC and Publisher platform.