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Online Car Shopping

Credit: Ford.com

Survey Finds Mobile Web Growing As Car Buying Resource

FordDirect, the digital advertising joint venture of Ford Motor Co. and its dealers, rolls out a new online marketing system along with a survey that shows car buyers are using the web — especially the mobile web — more than ever to shop for vehicles.

WWJ Newsradio 950–01/26/2014

(Credit: David Paul Morris/Getty Images)

Millennials Want Email Ads From Car Dealers, Shop Online First

The best way for automakers to reach car shoppers is email by a country mile. That’s one of the main findings of FordDirect’s Automotive Consumer Marketing Survey, released Tuesday.

WWJ Newsradio 950–10/22/2013

FordDirect

FordDirect’s New Video Showroom Makes Vehicle Inventory Search Social

FordDirect, a joint venture between Ford Motor Co. and its dealers, Sunday launched a new Web 2.0 platform, based on Sister Technologies’ VSHOC and Publisher platform.

WWJ Newsradio 950–02/05/2012