Study shows 58 percent of used vehicle buyers and half of new vehicle buyers said their Internet research was the most influential element in their vehicle search, and ultimately led them to the dealership where they made their vehicle purchase
Most undergraduates enter college with limited experience in scholarly research. Academic libraries may be unfamiliar to them and library databases unknown territory. Although 95 percent of 18-29 year olds use the Internet, according to a Pew Internet survey from May 2010, their knowledge of information resources often doesn’t extend much beyond Google and Wikipedia. A team of researchers headed by professor Karen Markey and associate professor Victor Rosenberg at the University of Michigan’s School of Information set out to address this issue by developing a game that teaches university-level scholarly research skills.