Polk, the Southfield-based automotive market intelligence firm recently acquired by IHS (NYSE: IHS), announced it has launched what it called the world’s largest and most complete resource for vehicles in operation and original equipment parts intelligence.
Polk announced today it has entered into an agreement with Chris Brady, president of Commercial Motor Vehicle Consulting, to serve as an authorized sales agent for the Polk commercial aftermarket replacement demand product portfolio due to increased demand in the marketplace.
Polk, the information and database provider, Friday announced that it is now providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.
Polk, the Southfield information and database provider, said Wednesday it had entered into a business agreement with Boca Raton, Fla.-based CityTwist, one of the largest national email marketing companies in the United States, to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing services for auto dealers.
Worldwide new vehicle sales in 2012 are expected to rise 6.7 percent over 2011 volumes to 77.7 million vehicles, according to Polk, a Southfield-based automotive market intelligence firm.
Southfield-based Polk and New York City-based Ad Summos Tuesday announced an agreement giving Ad Summos access to Polk’s automotive information, helping the company provide insight into whether consumers that have seen an ad online actually end […]
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Southfield-based Polk, a provider of automotive loyalty metrics and insight, has launched a new Web-based Loyalty Analytics Tool.
Southfield-based Polk announced Tuesday that it is now supplying Federal-Mogul Corp. (Nasdaq: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world.