Polk Launches Global Aftermarket Solutions Platform

Polk, the Southfield-based automotive market intelligence firm recently acquired by IHS (NYSE: IHS), announced it has launched what it called the world’s largest and most complete resource for vehicles in operation and original equipment parts intelligence.

WWJ Newsradio 950–10/10/2013


Polk Enters Sales Arrangement With Chris Brady

Polk announced today it has entered into an agreement with Chris Brady, president of Commercial Motor Vehicle Consulting, to serve as an authorized sales agent for the Polk commercial aftermarket replacement demand product portfolio due to increased demand in the marketplace.

WWJ Newsradio 950–08/13/2012


Polk Provides Internet Lead Conversion Reporting for Autobytel

Polk, the information and database provider, Friday announced that it is now providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.

WWJ Newsradio 950–02/05/2012


Polk Provides Industry Intelligence to CityTwist For Email Targeting

Polk, the Southfield information and database provider, said Wednesday it had entered into a business agreement with Boca Raton, Fla.-based CityTwist, one of the largest national email marketing companies in the United States, to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing services for auto dealers.

WWJ Newsradio 950–02/01/2012

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2012 Global Automotive Forecast: Vehicle Sales To Rise 6.7 Percent

Worldwide new vehicle sales in 2012 are expected to rise 6.7 percent over 2011 volumes to 77.7 million vehicles, according to Polk, a Southfield-based automotive market intelligence firm.

WWJ Newsradio 950–01/03/2012


Ad Summos, Polk Sign Online Automotive Agreement

Southfield-based Polk and New York City-based Ad Summos Tuesday announced an agreement giving Ad Summos access to Polk’s automotive information, helping the company provide insight into whether consumers that have seen an ad online actually end […]

WWJ Newsradio 950–06/28/2011

Awards and Certifications From June 1

The latest awards, prizes and industry certifications earned by Michigan’s technology-focused companies and institutions

WWJ Newsradio 950–06/01/2011


Polk Launches Web-Based Loyalty Analytics For Automotive Industry

Southfield-based Polk, a provider of automotive loyalty metrics and insight, has launched a new Web-based Loyalty Analytics Tool.

WWJ Newsradio 950–05/11/2011


Polk, Federal-Mogul In Auto Industry Info Deal

Southfield-based Polk announced Tuesday that it is now supplying Federal-Mogul Corp. (Nasdaq: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world.

WWJ Newsradio 950–04/19/2011


Polk Launches New Customer-Focused Web Site

Southfield-based Polk, one of the leading market intelligence providers for the automotive industry, today announced the launch of its newly-designed global Web site, http://www.polk.com.

WWJ Newsradio 950–04/13/2011