The U.S. Travel Association and the National Council of State Tourism Directors recognized the Pure Michigan campaign with two Mercury Awards Tuesday night. Michigan took home honors for best tourism television and radio advertising campaign.
Michigan Shifting Gears, an intensive career transition initiative sponsored by the Michigan Economic Development Corp., kicks off a new three-month session on Tuesday, Sept. 24. Registration for the fall 2013 session is open now through Friday, Sept. 13.
Of those lodging and tourism businesses that track where tourists come from, 62percent reported an increase in visitors from other states over the Fourth of July, according to a recent survey of members of the Michigan Lodging and Tourism Association.
The Michigan Strategic Fund and the Michigan Economic Development Corp. have issued a Request for Proposals to fulfill consumer requests for travel information, including data entry services related to those requests
Pure Michigan is building on its regional warm weather advertising campaign, launched last week, with a new radio ad showcasing Michigan’s craft beer offerings.
With Pure Michigan Caramel Apple ice cream becoming a new household favorite, Hudsonville Ice Cream and Pure Michigan are asking fans to submit their ideas for Pure Michigan’s next official ice cream flavor.
With its record-setting national advertising campaign already under way, Pure Michigan today kicked off its advertising campaign in local markets throughout the Great Lakes region.
Business grew for Michigan’s tourism industry for a third consecutive year in 2012, with help from the weather, good publicity and the “Pure Michigan” advertising campaign aimed at luring visitors from other states.
The Pure Michigan campaign had its biggest impact ever in 2012, attracting 3.8 million out-of-state visitors to Michigan, where they spent a record high of $1.1 billion at Michigan businesses, according to a just-completed report by Longwoods International.
“We’re going to put Pure Michigan on the road,” said Secretary of State Ruth Johnson.