EPrize Becomes HelloWorldThe Pleasant Ridge online promotion provider ePrize LLC is giving up 15 years of brand equity for a new name the company says better reflects its recent growth -- HelloWorld.
Compuware Rebrands, Refreshes App Performance ManagementDetroit-based Compuware Corp. (Nasdaq: CPWR) Tuesday announced both a rebranding and a major new release of its integrated application performance management system, now called the Compuware Gomez platform.
Sugar Lawsuit Addresses Rebranding Of High-Fructose Corn SyrupMichigan Sugar Company is part of a lawsuit asking a federal court in Los Angeles to end the campaign and order "corrective advertising."
Entertainment Publications In Web-Based RebrandingTroy-based Entertainment Publications LLC, publishers of those famous coupon books, said Wednesday that it would now operate under a new name: Entertainment Promotions. The company said the change in name better represents the company’s broad range of promotional offerings for businesses and fundraisers.
CareTech Solutions Re-BrandsThe Troy health care IT provider CareTech Solutions plans to unveil a new logo and brand identity Monday at the Health Information and Management Systems Society's annual conference and exhibition in Orlando.

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