The Pleasant Ridge online promotion provider ePrize LLC is giving up 15 years of brand equity for a new name the company says better reflects its recent growth — HelloWorld.
Detroit-based Compuware Corp. (Nasdaq: CPWR) Tuesday announced both a rebranding and a major new release of its integrated application performance management system, now called the Compuware Gomez platform.
Michigan Sugar Company is part of a lawsuit asking a federal court in Los Angeles to end the campaign and order “corrective advertising.”
Troy-based Entertainment Publications LLC, publishers of those famous coupon books, said Wednesday that it would now operate under a new name: Entertainment Promotions. The company said the change in name better represents the company’s broad range of promotional offerings for businesses and fundraisers.
The Troy health care IT provider CareTech Solutions plans to unveil a new logo and brand identity Monday at the Health Information and Management Systems Society’s annual conference and exhibition in Orlando.