Hello World logo

EPrize Becomes HelloWorld

The Pleasant Ridge online promotion provider ePrize LLC is giving up 15 years of brand equity for a new name the company says better reflects its recent growth — HelloWorld.

WWJ Newsradio 950–01/17/2014

Compuware headquarters in downtown Detroit

Compuware Rebrands, Refreshes App Performance Management

Detroit-based Compuware Corp. (Nasdaq: CPWR) Tuesday announced both a rebranding and a major new release of its integrated application performance management system, now called the Compuware Gomez platform.

WWJ Newsradio 950–05/17/2011


Sugar Lawsuit Addresses Rebranding Of High-Fructose Corn Syrup

Michigan Sugar Company is part of a lawsuit asking a federal court in Los Angeles to end the campaign and order “corrective advertising.”

WWJ Newsradio 950–04/28/2011

Entertainment Publications' headquarters in Troy

Entertainment Publications In Web-Based Rebranding

Troy-based Entertainment Publications LLC, publishers of those famous coupon books, said Wednesday that it would now operate under a new name: Entertainment Promotions. The company said the change in name better represents the company’s broad range of promotional offerings for businesses and fundraisers.


CareTech Logo_RICK_121510

CareTech Solutions Re-Brands

The Troy health care IT provider CareTech Solutions plans to unveil a new logo and brand identity Monday at the Health Information and Management Systems Society’s annual conference and exhibition in Orlando.