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Steer The Script

Lincoln Steer The Script

Lincoln Debuts First-Ever Twitter-Generated Super Bowl Ad

Lincoln Thursday provided a preview of its Super Bowl ad, the first-ever commercial written entirely through social media with consumers participating on Twitter. Jimmy Fallon asked his followers to tweet responses to his questions about road trips full of unexpected events, which ultimately created the script.

WWJ Newsradio 950–01/31/2013

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