Store Brand


Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications

Perrigo Co. announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter medications sold at leading retailers — also known as “store brand” OTCs.

WWJ Newsradio 950–05/13/2013


Perrigo Gets FDA Nod To Sell Store Brand Version Of Good Start Gentle Infant Formula

Perrigo Co. Tuesday announced it received Food and Drug Administration clearance to market and distribute infant formula that contains 100 percent partially hydrolyzed whey protein.

WWJ Newsradio 950–11/15/2011


Perrigo Gets Deal For Store Brand Blood Glucose Monitoring Products

Allegan-based Perrigo Co. announced that it has entered into an exclusive agreement with Salem, N.H.-based AgaMatrix Inc. to sell and distribute blood glucose monitors and test strips in the United States store brand market