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NFL Hall of Fame quarterback Joe Montana (L) walks on stage to join the head of EA Sports Andrew Wilson (R) as they introduce the new EA Sports Madden 13 game with Kinect voice functionality at the Microsoft Xbox E3 2012 media briefing in Los Angeles on June 4, 2012. The Electronic Entertainment Expo (E3), the video game industry's biggest event, runs from June 5-7. AFP PHOTO/ROBYN BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)

Super Bowl Ad Review: Tide Commercial Cleans Up

How much did all this time sparking watercooler conversation cost? A 30-second ad cost $4 million dollars.

CBS Detroit–2013/02/04

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