With the fall color season just around the corner, Pure Michigan has launched this year’s fall advertising campaign on air and online.
A new Pure Michigan digital media campaign running through early December is highlighting fishing and hunting opportunities throughout the state.
Last summer’s Pure Michigan advertising campaign motivated 3.2 million trip sto Michigan last year, where those visitors spent $1 billion at Michigan businesses, generating $70 million in Michigan tax revenue.
The Pure Michigan tourism marketing effort is about to get a Coca-Cola kick.
The Pure Michigan national cable TV advertising campaign for spring and summer 2012 hits the airwaves across the country beginning Monday, March 19 and runs through June.
The state Senate approved a measure to boost funding for the state’s Pure Michigan tourism promotion campiagn to $25 million by a 35-1 vote Thursday.