University of Michigan Reserach

OMG! Texting Ups Truthfulness, New UM Study SuggestsText messaging is a surprisingly good way to get candid responses to sensitive questions, according to a new study to be presented this week at the annual meeting of the American Association for Public Opinion Research.
Faced With Job Loss? Perception Is Everything, UM SaysWhen faced with job loss, people who consider themselves poor may limit employment prospects by believing they have a smaller social network than they actually do, says a University of Michigan business professor.
Smartphone Battery Life Could Dramatically Improve With UM InventionA new "subconscious mode" for smartphones and other WiFi-enabled mobile devices could extend battery life by as much as 54 percent for users on the busiest networks.