Winter Survival Radiothon

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THAW: Needy Driven To Extreme Measures In The Cold

Burton’s dream? That the money lasts as long as the need this winter.

CBS Detroit–02/01/2013

(Photo by Christopher Furlong/Getty Images)

THAW Radiothon Today Will Help Metro Detroit’s Most Vulnerable

WWJ 950 will spur donations with a live THAW Radiothon 5 a.m. to 10 p.m. today and 9 a.m. to noon Saturday. Check http://www.CBSDetroit.com throughout that time for constant updates.

CBS Detroit–02/01/2013

A volunteer takes a donation that will be double-matched by DTE Energy,

WWJ Newsradio 950 Winter Survival Radiothon A Success!

With your help, WWJ has raised over $282,600 in our 9th annual Winter Survival Radiothon for THAW. This will translate to more than $1.2 Million in heating assistance for local families.

WWJ Newsradio 950–01/28/2012

Volunteers take donor calls at WWJ's Winter Survival Radiothon for THAW (WWJ Photo)

Local Leaders Call For Charity In Tough Times

Detroit Mayor Dave Bing said the giving spirit is still alive and well in the city.

WWJ Newsradio 950–01/27/2012

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Winter Survival Radiothon For THAW Kicks Off Friday

Frigid temperatures and a tough economy are bringing an even greater focus to families struggling to survive this winter.

WWJ Newsradio 950–01/24/2011