The Ann Arbor Internet marketing company Pure Visibility Inc. has celebrated its fifth anniversary with a new five-year plan designed to maintain its track record of annual double-digit growth and move it into new markets.
“Being one of the first companies to focus solely on Internet marketing has been both a challenge and a perk,” said Linda Girard, Pure Visibility co-founder. “It hasn’t been easy for Pure Visibility to maintain steady industry leadership; although we were one of the first companies to offer integrated Internet marketing services, more advertising and other agencies are jumping into the space. Through a continued commitment to being the smartest, most innovative Internet marketing firm, Pure Visibility has been able to differentiate itself as expert in tackling complicated online sales challenges for our clients.”
Pure Visibility’s strategic five year plan focuses on three key areas of development potential: delivering on the company’s Own Page One brand promise, continued thought leadership through industry engagement and training, and creating abundance in Michigan by helping Michigan companies increase revenue through online sales. Through increased industry engagement and internal capabilities, Pure Visibility will continue to expand its business among companies who need an online sales engine as part of their growth strategy, especially those businesses that need expert guidance reaching the global market online.
Currently, Pure Visibility is one of only two agencies in the world with certifications in all major search platforms. The company has set a goal to maintain those certifications and continue to seek others that recognize Pure Visibility’s industry leadership. The company will invest in specialty certifications and training for its individual team members.
As a result of its strategic planning, Pure Visibility expects to add two to three new employees over the next year. The company currently has an open position for a search analyst.
Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to customer Web sites and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo, Google and Urchin.
Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is a woman owned business (WBENC certified).
More at www.PureVisibility.com.