Farmington Hills-based Camelot Venture Group Monday announced the launch of a new consumer online service called Want.

With Want, consumers have a new way to share lists of products they desire with friends and family via email or by pushing their “Wants” out to Facebook.

Those friends and family can contribute toward helping people get what they “Want” through contributions via PayPal or credit card.

Said David Katzman, Managing Partner of the Camelot Venture Group “Now consumers can share exactly what they ‘Want’ with their social network and that same group of friends, family, even co-workers can work together to get them exactly what they ‘Want.’ I can’t think of a better way for Dad to make sure everyone knows what he wants for Father’s Day or children to share with grandparents what’s on their list this holiday season.”

The Want button was first implemented by but shoppers aren’t limited to only sites that have the Want button. Consumers can drag the browser button at that allows them to add any item from the web to a Want list simply by clicking on the button and then clicking on the picture of the product they are interested in.

The Want button comes from the same developers who devised ShareAbill, which allows users to split the cost of items at the time of purchase.

Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. For more information, visit

(c) 2010, WWJ Newsradio 950. All rights reserved.

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