Burger King is putting some pep into its new focus on breakfast by offering free cups of coffee every Friday in November.

The company rolled out a new breakfast menu in September and launched a major marketing blitz. Its goal is to eat away at McDonald’s market-leading morning business.

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Now the Miami chain says it will give away free 12-ounce cups of Seattle’s Best Coffee. The giveaways take place every Friday in November during breakfast hours. Customers don’t have to buy anything.

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Burger King declined to say how much the promotion will cost. It expects to give away between 2 million and 4 million free cups, which normally sell for $1.

The chain will also give away coupons for free iced Seattle’s Best Coffee for a future visit.

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