A number of new cars and trucks are being introduced this week at the North American International Auto Show.  Also being unveiled on Wednesday is a new project called  “DRIVEN: A Tribute to African American Achievement in the Auto Industry.”

The headliner for the event is Cedric The Entertainer.  It  will take place during the industry preview of the  auto show, Wednesday, January 12th, 6pm in the Riverview Ballroom at Cobo Center.

READ MORE: Karen Carter, and Others Metro Detroiters Chipped In To Help Salvation Army’s Bed and Bread Radiothon

Produced by Real Times Media and Who’s Who Publishing, DRIVEN tells the story of African Americans in the industry, the influence of the unions and the impact  the industry has had on African American economics.

“The auto industry shaped the city of Detroit and the world,” said Real Times CEO Hiram Jackson.   “Lesser known is the the significant role that African Americans  palyed in growing the industry to prominence and that we now play in revitalzing the struggling industry.”

Tickets are $100, and include a copy of DRIVEN, as well as an all-access sneak peak of the auto show and an afterglow with Cedric The Entertainer.

READ MORE: Granholm Confirmed By Senate To Be Next Energy Secretary

For tickets and other details go HERE.

The auto show will be open to the public Jan. 15-23.

– More Auto Show Coverage

MORE NEWS: South Haven And Other Michigan Beaches Look To Hire Lifeguards To Stop Accidental Drownings

– Your Guide to the Auto Show –