AUBURN HILLS (WWJ) Chrysler plans to air a two-minute commercial during the third quarter of Sunday’s Super Bowl that puts its hometown of Detroit and Eminem at center stage.
The unusually long spot advertises the Chrysler 200. It’s set over Eminem’s Oscar-winning song “Lose Yourself” from the movie “8 Mile.”
CEO Sergio Marchionne says Chrysler bought the ad in an effort to convince people that the company has changed.
Marchionne wouldn’t give an exact cost but said Chrysler paid less than $9 million for the ad.