Grand Rapids-based Priority Health is launching its second smartphone app with the introduction of the mobile ID card app now available on the Android Market.

The mobile app, entitled “Priority Health Member,” provides members with access to an electronic version of their ID card.

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Priority Health launched its first app in June 2010, with an ID card app for the iPhone. The company plans to launch an app for the BlackBerry in the coming months.

The app enables members to view an image of their ID card and send it electronically to their health care provider’s office. It also enables the member to view contact information for his or her primary care physician with one-touch-calling capability. Members can also see a list of dependents and contact information for the Priority Health Customer Service department.

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This new tool is available for all Priority Health employer groups and individual members. It will require a one-time login with a request for a PIN. After the initial setup is complete, members will need only their PIN to access their ID card.

More information about Priority Health’s suite of smartphone apps can be found on The site also provides an online demo of how the Priority Health Member app works. Watch it at

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Priority Health provides more than 600,000 people with a broad portfolio of products, including commercial and government health plans.