DETROIT (WWJ) – Attendance is already up at Motown Winter Blast this year by about 30 percent. That’s according to producer Jon Witz who says they’ve had about 60,000 people come through the event so far.

He says he attributes it to the comeback of the snow slide, as well as the cooperative weather: “The ice sculptures have held up well, you can skate on Campus Martius Park- the fabulous rink for free…the snow slide is working just great…there is a little coolness in the air to still appreciate a hot chocolate, yet it is comfortable enough that I see some people not wearing a coat as well,” Witz says.

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“I certainly attribute to the return of the snow slide and thanks to the Ambassador Bridge, which also allowed us to bring back dog sledding…I do think the economy and Detroit are moving in the right direction again,” says Witz.

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Motown Winter Blast runs through 9 p.m. Sunday.

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Click on here for the best Winter Blast activities.