The Traverse City e-commerce company White Pine Marketing LLC, said Tuesday it had aunched a new Web site at

“We believe in shopping smarter, not harder,” said White Pine Marketing founder and president Craig Handley. “If you’ve ever shopped online for consumer electronics, you’re probably familiar with the overwhelming number of products available. To make shopping less of a chore, we’ve done the leg work for you.”

READ MORE: What Is The Best Sunscreen For Me? Environmental Working Group Releases Annual Guide operates as an e-commerce affiliate Web site. The site offers a wide range of recommended consumer electronics, including laptops, printers, computer accessories, home theatre systems, cell phones, headphones and more from a variety of retailers. 

White Pine Marketing does not manufacture or sell any electronics, but simply researches and recommends the best products available on the market.

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Handley added, “We’ve carefully chosen brand-name products from well-respected manufacturers based on their quality and value, and present them to you in easy-to-find manner. Our site visitors can buy quality products with confidence.”

New recommended products are added to the site frequently and most items can be shipped anywhere in the United States and Canada. also showcases limited time specials including sale items and free shipping on certain products in addition to every day competitively priced items found on the site.

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For more information on White Pine Marketing LLC or, visit their Web site or email