DETROIT (WWJ) – After a new Michigan law was passed that regulates sexually explicit billboards and building signs, activists are calling for the removal of an advertisement at a Detroit strip club.

State Senator Tupac Hunter said he will lead a group of community activists on Friday afternoon to protest the sign in front of the Penthouse Club on Detroit’s west side. Hunter said the sign is obscene and violates the law.

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“The sign on their building is basically the cover of the Penthouse magazine. People in the neighborhood where this building is located have expressed grave concern,” Hunter said.

The new law went into effect on Wednesday this week. Under the new regulation, businesses can be fined up to $10,000 for violations.

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“Now the message should be clear to him that the way you’re advertising your business at least in unlawful and he will be expected like everyone else to comply,” Hunter said.

The Penthouse Club did not respond to a request for comment.

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