The design firm 118id LLC said this week that it had moved into new headquarters in Troy.

Company founder and CEO Mark Powers said that based on the company’s growth, he plans to hire 40 to 60 new staffers by the end of 2011 to fill up the 12,000-square-foot space at 3331 West Big Beaver, Suite 310.

Powers said advanced business insight analysts, junior and senior PHP developers, junior and senior digital strategists and junior and senior level creative staff would be hired.

Powers credited David Dougherty and his team from Facility Matrix Group for the design inspirations in the space, as well as Detroit photographer Bobby Alcott.

Said Powers: “We have some huge plans for this place, plans that globally will change the perception of how digital marketing can single handedly change a business’s expanded success through innovation, vision, and creativity.”

To celebrate the move, 118id is delivering a special exclusive offer to Automation Alley members for discounted rates and benefits from now through June 30. For more information on how to schedule a demo, visit

Founded in 2003, 118id has developed technology it calls Connecting the DOTS, for Digital Optimization Targeting Strategy. The company says the technology enables companies to visualize, aggregate, and correlate their marketing channel data in just one interface.

118id also offers Web site and platform development, digital strategy and creative design.


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