Kem's Concert To Aid Homeless Set For Sunday

DETROIT, MI – Detroit's own GRAMMY-nominated Motown Recording Artist, KEM, will donate all proceeds, donations, merchandise & beverage revenues and canned goods collected online and at his "KEM Live @ Mack & Third" event to ten (10) recipient organizations that benefit Detroit's homeless community. The organizations include: Detroit Rescue Mission Ministries (DRMM); Covenant House Michigan; Harbor Light; L.I.F.T. Women's Resource Center; The Mariner's Inn; Neighborhood Service Organization (NSO); Transformation Detroit; The Salvation Army; Sobriety House; and YWCA-Interim House.

"KEM Live @ Mack & Third" is a day-long free concert, fundraiser & food drive to benefit the homeless, which will take place Sunday, August 28, 2011 at 1:00pm at Detroit's Cass Park (intersection of 2nd & Temple).

People who donate five dollars ($5) or more in support of Mack & Third recipient organizations to assist Detroit's homeless community, will be eligible to win the grand prize of a free two (2)-year lease on a Chevy vehicle at the Mack & Third event on August 28. Other prizes will also be awarded throughout the day, including KEM merchandise, gas cards and gift cards.

Donations to Mack & Third can be made online (www.mackandthird.org); by mail (Mack & Third; P.O. Box 441245; Detroit, MI; 48244); or in person throughout the day of the event until 5:30pm. All online & mailed donations must be received by Friday, August 26 to be eligible for all prize drawings. All prize winners must be present at the event. Complete rules and regulations available at www.mackandthird.org.

In-kind donations are also being accepted. Personal hygiene products and new underclothing items are also being collected and will be distributed.

KEM is also thrilled to announce that several additional sponsorship partners have come on board for his second "KEM Live @ Mack & Third: A Call to Service" event.

Current sponsorship partners include: Forgotten Harvest; DTE Energy; Greektown Casino; Bank of America; Chevrolet; City of Detroit; Comerica Bank; Department of Health & Wellness Promotion; Detroit Lions; Detroit Pistons; Eastland Center; Endangered Creations; FOX TV2 Detroit; Greektown Casino; Jewish Community Relations Council of Metropolitan Detroit; Kroger; Meade Lexus; Lowe's; Marathon Petroleum; Meijer; Michigan Chronicle; Michigan FrontPage; Michigan NFLPA Retired Players; Nation of Islam; Northland Center; Omega Psi Phi Fraternity; Peoplemovers.com; Real Times Media; Rodgers Chevrolet; S.A.F.E. Management; Sam's Club; Stonewall Lawn Care; TellUsDetroit.com; Tim Horton's; TV20 Detroit; TV Lounge; Voice Over Productions; WDMK 105.9 KISS-fm; WJLB FM98; WMXD Mix 92.3

In 2009, KEM, who still makes Detroit his home, hosted his first "Mack & Third" event (which was named for the area where many of Detroit's homeless citizens reside), served more than 500 of Detroit's homeless citizens a meal, collected nearly 40,000 canned goods and 20,000 people enjoyed the free event. It was KEM's first large-scale effort to give back to Detroit's homeless community and its services, which supported him throughout his journey from homelessness & addiction to sobriety & success.

"Mack & Third is about giving back," said KEM. "I've been fortunate to overcome many obstacles including being addicted and homeless. If it weren't for organizations like the Detroit Rescue Mission and NSO, I wouldn't be where I am today."

"It was nothing short of miraculous, what happened that day (at the 2009 event)," said Barbara Willis, COO of DRMM. "We can provide services, but something happened that day, that brought dignity to the (homeless) people. THEY had the VIP passes. Thank you, KEM, for giving dignity and self-worth to the people we work with."

"There is nothing greater than providing an elevated hope quotient," said Tiffany Douglas, Bank of America Marketing Manager. "Thank you for inspiring us to act."

The 2011 event will feature "A Message & A Meal" from KEM specifically for the homeless, several vendors with food & merchandise, free health screenings and five hours of live entertainment that will include Special Musical Guest, Morris Day & The Time, and will culminate in a performance by Grammy-nominated artist KEM.

The purposes of KEM Live @ Mack & Third: A Call to Service are: to gather food and raise funds for the area's homeless shelters and food banks; to provide a free getaway for Detroiters from the stresses of their current situations; to serve a free meal to the homeless and others in need; and to encourage people to volunteer and give. By sharing his gift of music, KEM hopes to bring attention to the plight of the homeless and motivate the community to get involved with giving and volunteerism.

KEM Live @ Mack & Third: A Call to Service is produced by Project Producers, LLC. For additional sponsorship, donation, volunteer and vendor information, visit www.mackandthird.org.

Motown Recording Artist KEM recently headlined his sold-out national 'Intimacy Tour' with Special Guests Musiq Soulchild & Ledisi. His latest CD, Intimacy, has garnered national acclaim, including two Grammy award nominations, a Soul Train award nomination and a BET Centric Award nomination. Additional information, including show dates and recent news is available at http://www.musicbykem.com/.