Which Sports Media Sites Offer Users Top Mobile Performance?
Detroit-based Compuware Corp. (Nasdaq: CPWR) last week announced the launch of the industry's first Sports Media Mobile Site Performance Index. Of the 12 sites measured on the index, only one is providing page load time speeds that meet consumers' expectations of five seconds or less, according to a recent mobile study.
Historically the months of August and September are the busiest for sports sites as NFL fans gear up for the season ahead and head online for news and buzz about their favorite teams and players. The U.S. Sports Media mobile site performance index measures the performance of mobile-optimized versions of leading sports media Web sites across four carrier and device combinations.
Only one of the 12 sports media sites measured for the benchmark in July of 2011 provided an average response time under five seconds: WWE had an average response time of 4.5 seconds. The remaining 11 sites, which provided load time speeds ranging from 8.3 seconds to more than 20 seconds, are not meeting consumers' expectations.
Gomez Benchmarks, recognized as the standard in providing a comprehensive set of global independent Web and mobile performance metrics, publishes the first "rank of ranks" of the mobile performance for the leading sports media Web sites in the U.S. across four carrier and device combinations -- AT&T/iPhone, Sprint/HTC Hero, T-Mobile/HTC Dream and Verizon/Droid. The benchmark allows organizations to compare and track mobile Web site performance against competitors and market leaders so they can compete more effectively and meet consumers' expectations for fast and reliable Web and mobile site experiences.
"One in four active Web users in the U.S. visited sites in the sports category in July, which amounts to 42.5 million users. Smart phones now give them the ability to get news, highlights and updates in real time," said Jonathan Ranger, Gomez benchmarks practice director at Compuware. "Mobile users expect quick, anytime transactions that work flawlessly every time. Based on the current mobile performance results, many leading sports media mobile sites have work to do in meeting visitor expectations."
To view other Mobile Site Performance Indices go to http://www.compuware.com/application-performance-management/mobile-benchmarks.html
To learn more about what mobile users expect and to read the full study findings, go to http://ow.ly/5GYXO
Compuware Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the web and mobile performance of companies across three key metrics:
Response time -- measures the time elapsed while downloading a page or an entire multistep transaction process.
Availability -- measures the percentage of successfully completed tests out of total test attempts for the measurement period.
Consistency -- measures the standard deviation of the response time of successful tests completed.
Benchmarks are used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners. Gomez publishes hundreds of global web and mobile performance benchmarks based on more than 20 million monthly tests across 3,000 companies in 13 countries and include:
Home Page Backbone Benchmarks: measure the performance of the Web site's home page from the Internet Backbone.
Home Page Last Mile Benchmarks: measure the performance of the home page from the end user's desktop taking into account the real user's connection speed.
Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.
Mobile Benchmarks: measure the performance of mobile site's home page on the largest carriers and top devices.
The Gomez platform optimizes the performance of Web, non-Web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.
More at www.compuware.com.
