BENTON HARBOR — In honor of National Coming Out Day, Whirlpool Corporation’s employees posted a video to share an “It Gets Better” message with LGBT youth who are struggling with bullying and self-acceptance.

The It Gets Better campaign focuses on inspiring LGBT youth to overcome bullying and harassment, and hopes to prevent teen suicide as a result. The movement collects video submissions from individuals and organizations with a common theme — it gets better. The message is meant to encourage these young people to seek help if they are in crisis, and to provide hope that life will get better.

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For 100 years, Whirlpool has focused on improving lives one home and one family at a time. The It Gets Better campaign supports that focus by addressing a problem that damages or destroys home and family life. Together, Whirlpool Corp. and the It Gets Better campaign strive to create an environment in which every person, everywhere, can support equality and contribute to the future and success of today’s youth.

Whirlpool has earned a 100 percent score on the Human Rights Campaign Corporate Equality index for more than seven years. The index scores companies on the policies and practices related to lesbian, gay, bisexual and transgender employees. Those companies like Whirlpool Corporation who receive a 100 percent are featured on the HRC Best Places to Work list.

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See Whirlpool Corporation’s It Gets Better video at

Whirlpool is the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at

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Whirlpool will mark its 100th anniversary Nov. 11.