BALTIMORE, Md. — The Detroit Lions have launched an online brand advocate program using the Baltimore-based social media marketing platform company Social Toaster LLC.

The program, called Lions Pride, allows the Lions to share Lions Web content directly with Lions Pride members and their social networks.

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More than 3,000 Lions fans have joined Lions Pride since its Oct. 19 launch. By sharing content through these fans, the Lions can reach over a million people. Points earned by participating in the Lions Pride program can result in winning various prizes, including the current prize of four pre-game sideline passes and tickets for the Lions’ Thanksgiving Day game against the Green Bay Packers.

“We were instantly intrigued with SocialToaster’s concept,” says Detroit Lions new media coordinator Chrissie Wywrot. “The platform allows us to release news and information in a non-traditional way and it rewards our fans for participating. Since our soft launch we have seen steady growth in our numbers and have already received plenty of fan feedback, showing that fans are not only signing up, but they are engaged in the process as well.”

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Added Detroit native and SocialToaster CEO Brian Razzaque: “We’re really excited to welcome the Detroit Lions to our rapidly expanding client list. They’ve been extremely supportive and have clearly demonstrated that they understand the unique value of our platform in terms of enabling them to tap into their existing supporters. It’s exciting to see good things coming out of Detroit, and we’re looking forward to being a part of that into the future.”

SocialToaster is a message amplification platform that allows companies to post web content directly to each of their supporters’ social networks. It includes comprehensive analytics on the reach of each post. The company’s client base also includes the NFL’s Baltimore Ravens, Sunny Delight and Johns Hopkins University.

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For more details on the Lions Pride or to sign up, visit To learn more about SocialToaster, contact Jo Yun at (443) 393-2600 x225 or email More at