JACKSON —  AT&T announced the opening of a high-tech retail store in Jackson.

The store offers a unique way for customers to interact with and shop for a wide array of communications and entertainment services, including a hands-on demonstration area to engage customers and provide a “try before you buy” service experience.

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“Our new store redefines the sales experience by allowing consumers to test drive our entire portfolio of products and services in an innovative way,” said Brian Ducharme, vice president and general manager of AT&T Michigan and Indiana. “Our goal is to help people choose the best mix of products and services that meet their individual needs to stay connected everywhere they live and work.”

The new Jackson location showcases a wide range of products and services, including the latest in mobile devices such as the Motorola Atrix, the HTC Status, the Samsung Focus and the BlackBerry Torch. Customers visiting the store can test drive various wireless data applications, including AT&T Navigator, which provides GPS navigation with turn-by-turn directions, or AT&T Family Map, a family locator service designed to help give parents peace of mind.

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AT&T recently implemented its “Retail Promise” program to ensure that customers have the very best in-store shopping experience, based on their needs. The company uses its own wireless technology to quickly capture customers’ comments, and posts this information to a website for store managers to review.

“The hundreds of AT&T employees across Jackson and all of mid-Michigan are committed to innovation and bringing the absolute best services and technology to our friends and neighbors,” said AT&T Michigan President Jim Murray. “This investment in Jackson is an exciting step that will keep jobs in the region and help connect families across the County in new and exciting ways.”

Located at 1419 N. West Ave., store hours are Monday through Friday, 9 a.m. to 8 p.m., Saturday, 9 a.m. to 7 p.m., and Sunday, 11 a.m. to 5 p.m.

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There are more than 70 AT&T owned-stores in Michigan. AT&T’s products and services are also available at a number of authorized dealer and national retail locations.