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Client Wins From December 20

Consumers Energy Hires Campbell Ewald for Customer Engagement Effort: Jackson-based utility Consumers Energy has engaged Campbell Ewald to provide marketing and communications expertise for the company's customer engagement initiative. Campbell Ewald's first task will be to assess customer attitudes and perception of the full breadth of products and services that Consumers Energy provides. The overall goal of the marketing communications efforts will be to raise brand perception and understanding of the products and services provided to the utility's customers in Michigan. First work is expected to break in fall 2012. Consumers Energy, the principal subsidiary of CMS Energy (NYSE: CMS), provides natural gas and electricity to nearly 6.8 million of Michigan's 10 million residents in all 68 Lower Peninsula counties. Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation's largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

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