DETROIT (WWJ) – Leading free email providers like Google, Microsoft and Yahoo are teaming up in an effort to prevent “phishing” scams. As WWJ’s Rob Sanford reports, the unprecedented effort was announced this week.

The companies have created a working group – – to promote a standard set of email technologies that they say will lead to more secure email.

According to its website, DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance,” standardizes how email receivers perform email authentication. This means that senders will experience consistent authentication results for their messages at AOL, Gmail, Hotmail, Yahoo! and any other email receiver implementing DMARC.

With the rise of the social internet and e-commerce, spammers have a tremendous financial incentive to compromise user accounts, enabling theft of passwords, bank accounts, credit cards and more. Email is easy to manipulate and criminals have found spoofing to be a proven way to exploit user trust of well-known brands. Simply inserting the logo of a well-known brand into an email gives it instant legitimacy with many users.

CNET executive editor Molly Wood said phishing is threatening the legitimacy of email.

“I think it’s hard sometimes for these companies to work together. They don’t always think it’s in their best interest to come together, but I think it’s gotten to the point now where phishing scams are so prevalent, that all of these companies are worried that their customers are going to stop trusting their legitimate email,” said Wood.

The arrangement will not stop all spam or phishing but will stop what they call a “significant chunk” of malicious messages sent.

DMARC helps email senders and receivers work together to better secure emails, protecting users and brands from painfully costly abuse. Find more information at

Comments (3)
  1. johnantony says:

    I am already using COMODO Secure Email Certificates.It is really good.
    Features :
    1.Provide message integrity
    2.Authenticate communications
    3.Keep your emails private
    4.Secure business information
    5. Provide data integrity
    6. Prove message origination
    7. Easily encrypt messages

  2. Gopal Das says:

    This launch may help to stop scam.Unfortunately, there are still tons of email scams out there….We must stay out of this scams.And this could be only possible when we are aware regarding this.There is an iPhone app recently released, called Scam Detector, which exposes over 500 of the most notorious scams. It is worth checking it out, if you have an iPhone. The app is also online, if interested: Kinda cool, actually.”

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