SOUTHFIELD — Polk, the information and database provider, Friday announced that it is now providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.
Autobytel and Polk worked together to create a system that defines vehicle sales conversion rates for Autobytel auto leads. The system includes conversion reporting at a variety of levels, including OEM, vehicle segment type and those leads that are dealer-assigned.
This system allows Autobytel to provide transparency in lead quality to its customers and establishes quantifiable metrics for return on investment. It also enables dealers to better understand lost opportunity revenue and identify Internet lead competitors, helping them better align their follow-up strategies with customers.