NOVI (WWJ) – How many times do you go to make a call and the battery on your phone is dead? Wouldn’t it be nice to have never-ending battery life?

As WWJ’s Mike Campbell reports, those are just two of the questions facing people in Novi at The Battery Show and Charging Infrastructure Expo.

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Adam Moore, one of the event organizers, said batteries might seem like a dull topic, but people use them in nearly every facet of their everyday life.

“How many batteries have you probably got on yourself at the moment? If you look at your watch, your cell phone, the equipment that you’re using, and you look at how many batteries you’re carrying now compared to 20 years ago, the whole industry and world of batteries is changing enormously,” said Moore.

The two-track conference and exhibition will feature the latest technologies in advanced batteries and provide the opportunity to gain insight into the critical issues facing the industry.

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“People need more portable power than they ever have before. With each new cell phone that comes out, you know, if you have the battery pack on your iPhone 5 that you had on your Nokia from the ’90s, it wouldn’t last five minutes,” said Moore.

Moore said more than 3,500 people are expected to attend expo, which runs through Nov. 15 at the Suburban Collection Showplace.

While the battery show might not appeal to the average consumer, Moore said it’s tailored toward innovative businesses and entrepreneurs.

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