There’s plenty of hamster-themed fun to be had at the Kia Auto Show exhibit this year. Tracy Horn, Product Specialist for Kia gave a demonstration of the video system allowing guests to virtually dance with their brand ambassadors, the hamsters.

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“They create the culture of our company and what we stand for and it’s fun, youth,” said Horn.

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After dancing with the hamsters, the video can be sent via email.

Each hamster represents a car at the Kia exhibit including themes like Rastafarian, renaissance royalty, hip-hop dancer and a composer dressed like Mozart.

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