DETROIT (WWJ) – What better way to mark the 13th day of the third month in the year 2013 than by welcoming new life to the city of Detroit?

That message Wednesday from Pure Detroit‘s Ryan Hooper who came up with a very special way to tie the date in with the city’s 313 area

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(credit: Joshua Hanford)

(credit: Joshua Hanford)

code: outfitting every baby born Wednesday at DMC Sinai-Grace Hospital in a “Born in the 3.13” onesie.

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“One mother — we dropped off two onesies for her. And, as we were leaving the room, I heard her say these are so cute … so it’s been successful,” said Hooper.  “It seems they’re really into it; (they’re) obviously very tired. They did give birth today. So, we really appreciate them celebrating.”

Hooper said he was a bit nervous, but did have a chance to hold one of the newborns —  a baby just 4-hours old.  He said he looks forward to repeating the event next year; perhaps expanding it to other DMC  hospitals.

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The “Born in the 3.13” event is part of a year-long celebration of the Pure Detroit company’s 15th year in the Motor City.