HIGHLAND TOWNSHIP — The Oakland County-based Web site Scholarpreps.com has launched a new Web platform to improve its ability to help student-athletes and their parents make the most of both their athletic and academic abilities.

Scholarpreps.com provides parents of student athletes advice on training, academics, scholarships and marketing techniques to position their sons and daughters for college athletics.

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Scholarpreps.com has been working with Scholar Media Group for the past four  years to build a larger audience. The new design delivers consistent functionality to desktops, tablets, and mobile devices from the same URL. The new mobile capabilities will reach a much larger audience for Scholarpreps and increase client satisfaction.

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Scholar Media Group is a full service Web development company located in Highland Township. Their mission is to design and build user-friendly Web sites that exceed your expectations. The ultimate objective is to help develop a powerful online presence based on research and company goals.

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Scholar Media Group is owned by digital marketing strategist Jim Schoenle Jr. The first version of the site went up about five years ago. Schoenle based the site on his own experiences as a college-recruited high school athlete. Schoenle produces Web sites for individual student-athletes as well.