FENTON — The digital marketing agency 3Sixty Interactive said Monday it has released a new white paper aimed at educating CEO’s, business owners, and marketers about digital marketing.

You know you have to “be online,” you’ve been chasing this marketing channel but you’re just not seeing the results from your effort … and you’re getting frustrated.

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The reason for this is that all too often we’re not looking at digital marketing as a long running effort, and you’re not familiar with what analytics to look at before starting this long campaign. 3Sixty Interactive’s new white paper answers these questions and guides you through the “getting started” process of digital marketing.

“Our goal is to inform CEO’s, business owners and business marketers about the steps necessary to achieve a successful digital campaign. Simply having a website or being on a social network does not ensure digital success,” said Dale Keipert, chief strategist at 3Sixty Interactive, “there are many different channels, platforms and approaches that can be used to reach a companies audience. The problem is that these business leaders don’t always know where their customer is online, and how to best reach them. That’s why we decided to write this white paper. We want to help educate them on how to improve their digital efforts.”

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You can download the “CEO’s Guide to Digital Marketing” whitepaper at www.3sixtyinteractive.com/ceos-guide. 3Sixty Interactive offers all its white papers, case studies and on-demand Webinars free to the public.

3Sixty Interactive will also host a Webinar April 18 at noon Eastern time titled “CEO’s Guide to Digital Marketing” that takes an even closer look at what CEOs need to know to be successful in digital marketing. Click here to sign up for this Webinar: www.3sixtyinteractive.com/digital-lunch-break-registration/

3Sixty Interactive is a professional agency with more than 10 years of experience in the digital world. They are based in Fenton, Michigan with clients throughout the midwest and across the globe and offer a variety of digital marketing solutions that include search engine optimization, digital advertising, email marketing, social media marketing, customized strategy reports, analytics and maintenance of your marketing plan.

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For more information on 3Sixty Interactive, please visit www.3SixtyInteractive.com or contact Dale Keipert at dalek@3SixtyInteractive.com