DETROIT (WWJ) – No more early upgrades. That word from Verizon Wireless, which will eliminate the practice beginning next Sunday.

Michelle Gilbert is the spokeswoman for Verizon.

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“We as a courtesy had been letting our customers upgrade four months early,” said Gilbert. “Now we are going to align everything so that the upgrade takes place when the new contract starts.”

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“This is a very, very competitive industry and at the forefront when we provide our customer with a discounted phone – that’s a trememdous undertaking financially, that we take, and we just want to encourage our customers to use their phones for a full two years, before they get a new device,” she said.

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Previously, Verizon Wireless customers were eligible for an early upgrade after just 20 months. Now those customers will have to wait the full two years.