DETROIT — Detroit-based Marketing Associates and Seattle-based IDInteract Inc. Monday announced a strategic partnership that will integrate MA’s expertise in technology-enabled marketing systems with IDInteract’s Demand based predictive analytics capabilities.

The partnership will allow MA to implement the Seattle-based company’s powerful demand identification and marketing lead acquisition platform for Michigan companies, providing access to valuable consumer purchasing behavior through demand-based analytics. The platform will enable companies to identify real-time interest in specific brands, products and services, empowering hyper-targeted, in-the-most customer engagement.

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“At Marketing Associates, we are committed to seamlessly integrating emerging technologies into our traditional marketing services,” said Sameer Desai, executive vice president of MA. “We are excited to partner with such an innovative company and help our clients use social media channels to engage their target audiences more powerfully than ever before.”

IDInteract opened a new office in Detroit in February to support strategic relationship-building following the successful launch of its flagship product, Demand Exchange.

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“Our relationship with Marketing Associates is indicative of our continued customer momentum with a focus on Automotive and Consumer Products.,” Matt Standish, CEO of IDInteract said. “We are very excited to expand our footprint into key Detroit-area markets and collaborate with MA to deliver actionable customer insights to regional and national companies in innovative ways.”

Founded in 1967, Marketing Associates is a technology-enabled marketing services company headquartered in Detroit. Marketing Associates has served clients for over 45 years as a developer of analytically driven integrated sales and marketing initiatives focused on delivering measurable results. For more information, visit

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IDInteract, Inc. enables enterprise digital marketers to proactively identify and convert market demand into revenue with an easy-to-use software-as-a-service platform called Demand Exchange. Their solution abstracts and analyzes raw consumer data from multiple sources, and consolidates that information into individual, group, event, and community “Personas,” indicating real-time consumer demand for brands, products and services. Using these demand signals, Demand Exchange recommends and automates interaction with the most qualified prospects while continually measuring business results and return-on-investment. For more information, visit, follow on Twitter and Like on Facebook.