ANN ARBOR — The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan’s Stephen M. Ross School of Business announced that its Social Venture Fund, the nation’s first student-led impact investing fund, has participated in a seed stage round of financing in Mytonomy Inc., a video storytelling platform for college and career advising.

The Fund joined lead investor NewSchools Venture Fund and Kapor Capital in the deal. This marks the student-led fund’s third investment and second in the education sector.

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The Social Venture Fund makes early-stage investments of up to $100,000 in sustainable, innovative, for-profit organizations that deliver financial returns and place the generation of a significant social impact at the heart of their mission. It is managed by Gautam Kaul, Professor of Finance at the Ross School of Business and by 42 students who have wide-ranging experience in fields that include technology, investment and education.

To date, the Social Venture Fund is the only university impact investing fund with active investments. Along with the Wolverine Venture Fund and Frankel Commercialization Fund, the Social Venture Fund completes the Ross’ trifecta of student-led venture funds, managed by the Zell Lurie Institute and which effectively immerses students in experiencing all aspects of venture capital investing.

A team of eight students led by Aamer Ali, MBA ’14, and Dan Rosen, MBA ’14, sourced the deal and conducted in-depth due diligence on the company.

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“Mytonomy addresses a key need in the education market and has social impact embedded into its business model, making it an ideal company for the Social Venture Fund to consider,” Rosen said. “In analyzing the opportunity more closely, we were impressed with Mytonomy’s initial traction and customer satisfaction, as well as the notable team, advisors and other investors. We are pleased to participate in this round with well-established players and deepen the Fund’s portfolio of promising edtech startups.”

Mytonomy aims to address the disparity in high school guidance counseling services through a video-based social network, with a special focus on first generation college students and students studying STEM (Science, Technology, Engineering and Math) fields.

With an average caseload of 470 to 1, college guidance counselors are stretched beyond optimal capacity. Mytonomy helps bridge gaps in capacity by delivering complementary “video support” at scale and at low cost. The company’s video library, which already contains more than 2,600 testimonials in both English and Spanish, enables high school and college students to watch videos from near-peers, getting advice on topics related to succeeding in high school, the college application process, and specific colleges, majors, and careers, all with their always-free student accounts.

In addition to the financial investment from the Social Venture Fund, Mytonomy will engage directly with the Fund and Ross on capacity building initiatives, such as high-impact consulting projects, research on the efficacy of its intervention, or development of curriculum related to STEM careers. The Fund will also have the option to participate in future rounds.

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