TROY (WWJ) — The nonprofit financial management provider Billhighway Friday announced it will join Google and HandsOn Tech Detroit for a technology talk event that will help nonprofits revolutionize online marketing and mobile fundraising strategies.

The one-day event will be held on June 12 from noon to 4:30 p.m. at TechTown, 440 Burroughs St. in Detroit.

Registration is available online and the event is free of charge.

Billhighway representatives will talk about the latest in online and mobile fundraising technology, including text-to-give, QR codes, mobile card readers and other tools that help nonprofits raise funds faster, through a presentation entitled “Giving on the Go: Nonprofit Fundraising Goes Mobile.” Studies have shown that nonprofits who incorporate mobile into their fundraising mix can raise 180 percent more money than those who don’t. The Billhighway team will share a candid, objective view into how mobile fits into a well-balanced fundraising plan, sharing the pros and cons of the most popular tools on the market today.

“We’re excited to share the stage with Google and be a part of this valuable educational opportunity targeted at local nonprofits,” said Tracy-Ann Palmer, who has the title of Chief Growth Officer at Billhighway and who will be a speaker during the event. “Attendees will learn more about five leading mobile and online fundraising tools and gain exposure to service providers that can help nonprofits reach their donation goals.”

Google will present “Google AdWords – Revolutionizing How Nonprofits Do Online Marketing” at the event. This talk will describe how AdWords can help organizations get their message out on the web using Google Search. Attendees will learn how to create ads, select keywords, and how to most effectively get their ads to appear in search results. The free AdWords capabilities available to nonprofits through Google Grants will also be covered in this session.

More than 3,500 nonprofits trust Billhighway to seamlessly manage $6 billion in transactions. Billhighway is recognized for award-winning customer service and industry-leading data security.

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