ANN ARBOR (WWJ) — The Ann Arbor design firm Q Ltd. has launched a new web site for North Star Reach, an Ann Arbor-based organization that provides a real camp experience, free of charge, for children with chronic and life-threatening health challenges.

Working with North Star Reach marketing specialist Marji Wisniewski, Q Ltd.’s objective was to design and build a dynamic and responsive web site that communicates the fun, inspiring, and life-changing atmosphere of the camp, which recently became a provisional member of the SeriousFun Children’s Network founded by Paul Newman.

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To communicate the significance of the camp to prospective donors as well as prospective campers, the new site includes a Camper of the Month section to share the stories of campers and their families through photos and video.

“Q developed the name and identity for North Star Reach in 2009, and we’re honored to be a part of the organization’s progress,” says Paul Koch, Creative Strategist at Q.

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Visit the North Star Reach site at

Q Ltd. expertise includes corporate identity and logo design, web site design and development, strategic brand positioning, advertising, naming, environmental design, information architecture, and social media design and production.

Q Ltd. also has offices in Los Angeles, Calif. Toronto, Canada and a partner agency in Germany, Q GmbH.

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