TROY (WWJ) — Automation Alley, Michigan’s largest technology business association, has opened an office in downtown Detroit. Located inside he new Grand Circus training institute in the historic Broderick Tower, the office will provide businesses in the city with easier access to Automation Alley resources and programming.

The new location, at 1570 Woodward Ave., was chosen both for its proximity to the emerging tech community in Detroit and for the opportunity to collaborate with Grand Circus and its clients. With its mission of elevating the tech community, Grand Circus is a natural fit for partnership with Automation Alley, whose mission is to grow the innovation cluster of Southeast Michigan.

“Our Detroit office is evidence of Automation Alley’s commitment to the city and support of the growing tech community downtown,” said Automation Alley executive director Ken Rogers. “Grand Circus is an exciting addition to that ecosystem, and they have already proven to be a valuable partner in our efforts to connect local businesses with the resources to properly train a high-tech workforce.”

“Automation Alley is a champion for technology-based businesses across the region. Grand Circus is excited to join the mission and, with Automation Alley, galvanize the link between Detroit’s tech community and the rest of Southeast Michigan,” said Damien Rocchi, CEO and co-founder of Grand Circus.

Automation Alley has worked with businesses, government entities and educational institutions in Detroit since the organization’s inception in 1999. In recent years, Automation Alley has invested in several Detroit-based high-tech startup companies and anticipates making additional investments in the future.

The Detroit office will allow Automation Alley to strengthen its existing partnerships with other Detroit-based organizations such as TechTown, the Detroit Economic Growth Corporation, the Detroit Regional Chamber and NextEnergy, as well as Wayne County government. The office is one of four Automation Alley offices in the metro Detroit area, including the headquarters in Troy and two Macomb County offices.

For more information about Grand Circus, visit For more information about Automation Alley, visit or contact (800) 427-5100 or