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Domino's Enhances Online Ordering, Adds 'Pizza Profiles'

ANN ARBOR (WWJ) -- Lots of websites collect and store plenty of information about you.

But finally, there's something really useful.

Domino's Pizza Monday announced an enhanced online ordering system that allows users to save their "pizza profile" and use it to reorder their favorite pie in as little as five clicks, or about 30 seconds.

Customers who order at dominos.com can create their pizza profile by saving their favorite order, as well as address and payment information, then accessing the new 'Your Easy Order' and 'Your Recent Orders' sections in the future to reorder in as few as five clicks.

Also beginning Monday, Domino's will be awarding 100 $10 gift cards a day to those who create a pizza profile and place an order using it any time before Dec. 1. For official rules and complete details, visit www.dominos.com/sweeps.

The campaign continues the $5.99 choose any two or more offer.

"It is a time of year where families reconnect at the dinner table, and it is on us to ensure we give them the easiest, quickest ways to order – as well as a great value offer to feed the family," said Weiner.

Founded in 1960, Domino's Pizza now has more than 10,400 stores in more than 70 countries. Domino's 2012 sales were more than $7.4 billion -- $3.5 billion in the United States and nearly $3.9 billion in other countries. More than $2 billion of those sales are online. Franchise owner-operators account for more than 96 percent of the company's sales.

More at www.dominos.com.

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